Six Easy Search Engine Optimization Tips

Search engine optimization is an integral part of any website campaign and its proficient implementation is absolutely essential to breaking through the advertising clutter to reach your target audience. Here are some search engine optimization tips to help achieve your online goals.

1. Content is king. The algorithm that propels search engine spiders to crawl web pages and reward those with excellent content is becoming more and more of an exact science with every page crawled. This is because web rankings in the best search engines are based not only on keywords and affiliates, but also on how relevant others find your web page. Spiders crawl links to and from your webpage, the number of sites that link to the web page, and the quality of the content in those sites. The best SEO tips all require the user to become more relevant to his or her audience.

2. The bloggers. Becoming known to (and linked to by) the top bloggers in the relevant industry can affect a web site's page rank just as much as the right keywords.

3. Resist black hat techniques. Though there will always be a way for a human to fool a machine once or twice with some back end technique found online, it is never worth risking a legitimate business with the goal of long term, repeat customers. Search engines have made sure to make the consequences so severe for black hat techniques that their continued abuse could actually ruin your online presence.

4. Use the free tools. Google provides a free keyword tool which is quite useful for narrowing a keyword search. Many businesses actually use the keyword search to find the underserved niche in their industry. There are free third party keyword tools, but since Google is the top search engine, their keyword search is oftentimes the most relevant.

5. Social bookmarking. Make surae to make your web page easy to link to your customers' social media pages.

6. Bold around keywords. Use the bold tags around keywords. The spiders look at those first and assign greater weight to them.